This tri-fold informational brochure was created for The Dark Is Beautiful campaign that was started by Women Of Worth to combat colourism. They conduct seminars and workshops across India to help adolescent girls know that beauty is beyond colour. We wanted it to look attractive and clean at the same time, in order to attract possible partners and sponsors to sign up and support the cause.
Women Of Worth
Categories: Design, Art Direction, Print, Brochure
ABOUT THE CLIENT
Women Of Worth run campaigns such as Girl Arise and Dark is Beautiful, that continue to challenge stereotypes of beauty and gender bias. They are constantly looking for avenues to bring about a change in existing attitudes that define today’s women and girl children. Programs address the need for women’s safety at home, at school, at work and in public spaces.